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One point worth stressing is that for average consumer, price alone is not a reliable indicator of the integrity or knowledge of the seller. Aside from variations in quality, which often are not readily discernible by the consumer, significant price differences can also result from differences in jewelry manufacturing processes. Many jewelry manufacturers sell mass produced lines of good quality jewelry to jewelers all across the country. Mass produced jewelry, many of which are beautiful, classic designs, are usually much less expensive than handmade, one-of-a-kind pieces, or those on which there is a limited production. the work of some designers may be available in only a few select establishments, and may carry a premium because of skill, labor, reputation, and limited distribution. Handmade or one-of-a-kind pieces are always more expensive, since the initial cost of production is paid by one individual rather than shared by many, as in mass produced pieces.

Furthermore, depending upon the store, retail markups also vary, based on numerous factors unique to each retailer, including differences in insurance coverage, security costs, credit risks, education and training costs, special services such as in-house design and custom jewelry production and repair, customer service policies, and more.

The best way to select wisely is to shop around and compare the services they offer, how knowledgeable the salespeople seem, the quality of their products, and pricing for specific items. This will give a sense of what is fair. As you do so, however, remember to ask the right questions to be sure the items are truly comparable, and pay attention to design and manufacturing differences as well.

If the jeweler can’t or won’t provide the necessary information, then you go to another jewelry store, no matter how much you’ve fallen in love with the piece. And, if you are making the purchase on a contingency basis, put the terms of the contingency on the bill of sale.
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